Hello!

Hey, I’m Abby (they/them). I’m a creative director, strategist, and maker based in Minneapolis. 

I chase ideas wherever they go. That’s meant directing, writing, film editing, motion, design, and building things I didn’t know how to make until the concept needed it. 

Right now, I work across brand strategy and advertising. I care about rigor. I care a lot about emotion. I care the most about excellent collaboration. When those three things come together, my work is at its best. 

When I’m not working I’m collaging, taking improv classes, writing short fiction, cheering on the Lynx, and probably looking for my keys.

So if you find them, please let me know.