Google Marketing Live
Google’s Marketing product ecosystem is the largest revenue driver for Google. GML is the flagship event and campaign to launch new products and major innovations across Google’s marketing products.
For three years in a row as the agency’s creative lead, these campaigns required on-going creative leadership across concurrent running work streams, including consumer facing paid and organic promotional content, case study-driven materials co-created with enterprise partners, fully branded global event experience across keynotes, art direction, and photography, and rapid response content creation as product announcement and key event moments occurred.
The creative opportunity was making individual products and moments feel distinct without breaking from the larger campaign system, transforming often highly technical B2B content into expressive and persuasive creative that business leaders and marketers could confidently invest in.
Services Included:
Creative direction, art direction, design, motion, copywriting, keynote design, digital development, production
Google Marketing Live
The Challenge
Google’s Marketing product ecosystem is the largest revenue driver for Google. GML is the flagship event and campaign to launch new products and major innovations across Google’s marketing products.
For three years in a row as the agency’s creative lead, these campaigns required on-going creative leadership across concurrent running workstreams, including consumer facing paid and organic promotional content, case study-driven materials co-created with enterprise partners, fully branded global event experience across keynotes, art direction, and photography, and rapid response content creation as product announcement and key event moments occurred.
The Approach
Being deeply embedded in Google and their marketing products allowed for a quick onboarding allowing us to expedite earning trust with each year’s new executive stakeholders while building alignment across global teams often with competing priorities.
The creative opportunity was making individual products and moments feel distinct without breaking from the larger campaign system, transforming often highly technical B2B content into expressive and persuasive creative that business leaders and marketers could confidently invest in.
Google Marketing Live
Creative lead across agency’s Google Marketing account, leading a team to develop integrated campaign creative for various work streams, including Google Ads and Google Marketing Live 2023-2025.
Directed design and visual storytelling within a rigid brand system, transforming highly technical B2B content into expressive and persuasive creative that business leaders and marketers could confidently invest in.
Art Direction, Design, Creative Strategy, Copywriting, Motion Graphics
Google Marketing Live
The Challenge
Google’s Marketing product ecosystem is the largest revenue driver for Google. GML is the flagship event and campaign to launch new products and major innovations across Google’s marketing products. Three years as the agency's creative lead meant finding distinct expression for individual products inside a highly structured brand system, with new stakeholders, tighter budgets, and higher stakes every year.
The Approach
The work spanned multiple creative work streams running simultaneously consumer-facing paid and organic social campaigns, case study-driven materials co-created with enterprise partners, and a fully branded event experience across keynotes, art direction, and photography.
Each year meant getting up to speed fast, earning trust with a new mix of executive stakeholders, and building alignment across global teams often with competing priorities.
The creative opportunity was making individual products feel distinct without breaking from the larger system, knowing where to push and where to work within the brand system.
The Approach
The work spanned multiple creative work streams running simultaneously consumer-facing paid and organic social campaigns, case study-driven materials co-created with enterprise partners, and a fully branded event experience across keynotes, art direction, and photography.
Each year meant getting up to speed fast, earning trust with a new mix of executive stakeholders, and building alignment across global teams often with competing priorities.
The creative opportunity was making individual products feel distinct without breaking from the larger system, knowing where to push and where to work within the brand system.
Role
Associate Creative Director
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Agency
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The Challenge
Fitbit asked us to make a branded content series to highlight the humanity of the top coaches in their roster.
Role
Associate Creative Director
Client
Brand Name
Agency
Agency Name
Role: Associate Creative Director
Client: Brand Name
Agency: Agency Name