Meet the Coach
Fitbit
We teamed up with Fitbit to create a branded content series, spotlighting their star coaches. Through powerful storytelling and dynamic visuals, we captured the grit, passion, and human side of each coach—bringing their stories to life and inspiring audiences on their own fitness journeys.
Creative Concepting, Copywriting, Art Direction, VFX
Built for PossibilityCreate something you're proud of.
Whether you're just starting out or taking things to the next level.
^^^^^^^^^PLACE HOLDER
Use words to show your impact.
Express what you did.
A new bigger universe of The New York Times was the backdrop of this work — with Cooking, Wirecutter, The Athletic and Games all now available under one subscription. We wanted to show how this could open up your world as a reader, expand your view and help you dive into a deeper and richer experience. The idea is a behavioural one, mimicking the curiosity of a reader as they open up The New York Times. We all start somewhere - this leads to that, and then this thing and that thing, and before you know it, you’re back where you started - seeing the world a little differently and a bit more informed.
Copywriting, Concepting, Blah blah skills
Fitbit
Project Name?
Agency:
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you.
Use Words to demonstrate impact. Express what you did.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Project Name
The Challenge
Fitbit asked us to make a branded content series to highlight the humanity of the top coaches in their roster.
Role
Associate Creative Director
Client
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Agency
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