Google Marketing Live
The Challenge
Google’s marketing product ecosystem is the largest revenue driver for all of Google. Google Marketing Live (GML) is the flagship event and campaign to launch new products and major innovations across Google’s marketing products.
For three years in a row, I was my agency’s creative lead for Google Marketing Live (GML) across various creative work streams.
The Approach
These campaigns required on-going creative leadership across concurrent running work streams, including consumer facing paid and organic promotional content, case study-driven materials co-created with enterprise partners, fully branded global event experience across keynotes, art direction, and photography, and rapid response content creation as product announcement and key event moments occurred.
The creative opportunity was making individual products and moments feel distinct without breaking from the larger campaign system, transforming often highly technical B2B content into expressive and persuasive creative that business leaders and marketers could confidently invest in.
Role
Associate Creative Director
Client
Agency
Xpedition