Associated Bank
Packers Checking
The Challenge
Associated Bank needed to drive signups for its Packers Checking Account, highlight key offers, and build brand sentiment with Packer fans across the Midwest.
With no new footage available, and strict talent usage limitations, the challenge became making archival odds and ends into a broadcast campaign that felt purposeful, cohesive, actually energetic to Packer fans.
The Approach
Working from an existing script and limited library of archival footage, we built a broadcast campaign connecting the Packers Checking account from Associated Bank to the deep passion of the team’s fanbase.
We had two 30 second hero cuts we were A/B testing and some additional cutdowns to round out the campaign. I edited the pieces, art directed the visual approach, and built the motion graphics to communicate various offer messages. We extended the work with supporting static assets for in-branch and digital, bringing together a campaign across multiple touch points.
Role
Editor, Art and Motion Designer
Client
Associated Bank
Agency
Colle McVoy